Membership
Information

Thank you for your interest in joining the San Fernando Valley Conference & Visitors Bureau (SFVCVB).  Please accept this as an invitation to join our organization. 
Southern California's San Fernando Valley -- known as the "Valley of the Stars" -- encompasses the cities of Burbank, Calabasas, Glendale, Los Angeles and San Fernando.

The mission of the San Fernando Valley Conference & Visitors Bureau is to grow and sustain a thriving tourism and visitor market by promoting our diverse hospitality industry resulting in economic, cultural and social benefits to the entire Valley region. 

By joining the SFVCVB, you not only promote your own organization, but our region as a premier international destination.
Member Benefits
1.  Be part of the fun and excitement of Valley of the Stars regional branding!
The designation "Valley of the Stars Official Event" is bestowed on a select group of public festivals, events and entertainment series sponsored by qualified organizations, companies, and institutions that reflect the highest level of community commitment and excellence in the San Fernando Valley.

The Economic Alliance created the “Valley of the Stars” name and logo in 1998 in its efforts to create a positive image and name brand identity for the San Fernando Valley.

Since launching the “Valley of the Stars” Street Banner campaign in 1998, more than 1,000 of these colorful banners have been displayed throughout the Valley cities of Burbank, Calabasas, Glendale, Los Angeles, and San Fernando.
 
2.  Participation on VisitValleyoftheStars.org
 The SFVCVB launched a colorful new Web site in 2006 that boasts over 8,000 user sessions and nearly 100,000/hits month.  As a member, you'll receive: 
 l    Listing on Web site.  Your organization will be listed in its proper category.
l Minimum three main page event listings. As a member, you are guaranteed at least three main page listings a year.  These listings are up for a minimum of one week, but most listings will be up longer.  If you have major events of regional significance, we may ask you if it can be listed as a service to our site visitors.
l Calendar Section Banner and Link  (minimum three per year).
 l News Center. A new section for travel professionals has been added to the San Fernando Valley Conference & Visitors Bureau Web site:  News Center.  In the section, we will post member news that relates to the travel industry. News will be posted in this email as well, then reside on the News Center page for reference.  
3.  Participation in the Valley STAR Program
The SFVCVB's Valley STAR program, based on similar award-winning programs created by our marketing team. This program is free to site visitors and is a chance for you to market directly to an audience that has specifically requested information on "What's Happening" in the our Valley.  They receive special offers and discounts via weekly emails from many of the attractions you see on this "VisitValleyofheStars" Web site.  Your basic membership dues allows you to:
l Provide us content for inclusion in the weekly email at least 12 times/year.  You provide the content, art, links to your special offer or event...we do the rest! 
l Be listed as a sponsor (with link to your Web site) at the bottom weekly email at least once a year as part of your basic dues. 
Another great way to participate:
 l  Your organization may want to provide a free promotional gift to all who join the Valley VIP program.  This is a great way to market directly to a key audience.  
New Format for Valley STAR Weekly Happenings Allows Easy Printout and Display
4.  Electronic SFVCVB Member Update (left)
All members of the CVB receive the new "Member Update," sent via email on a periodic basis.  Member Update keeps you informed of activities conducted by the CVB on behalf if its member as well as programs, events and opportunities CVB members are promoting. Member Update also announces new members, "Valley of the Stars" Official Events and ways for members to participate.


5.  Lead Referral Program
When leads or inquires come in from small conference coordinators, travel groups or visitors who are looking for specific hotels, attractions, services, restaurants or events sites, CVB members are contacted and made aware of the potential opportunity. Members may follow-up if they so desire.
For more information, please contact us:
San Fernando Valley Conference & Visitors Bureau
5121 Van Nuys Blvd. Suite 200; Sherman Oaks, CA 91403-1497
Phone:  818-377-6388

Updated 8.01.07